
Simplifying your Business
We solve expensive problems through tools, spreadsheets & AI kung-fu


We solve expensive problems through tools, spreadsheets & AI kung-fu

Cleaned up a sprawling, interconnected Google Sheets based system with hundereds of sheets. Also built a backup and auto documentation tool for them.
Restored their systems from a malicious attack (all scripts deleted). Recovered in under an hour and they could continue their work seamlessly.
Automated calculations and invoice generation in Excel, PowerQuery and PowerBI report builder.
Helped a market research company make sense of who is doing what via a custom visual that shows utilization & availability at a glance. This includes integrations with Google Calendar and Slack.
Replaced 20 yr old software stuck on a single desktop computer with a single Google Sheet. It handles enquiry tracking, estimate creation and invoicing based on actual consumption.
In the process, we also made it easy enough for a 70-year-old, tech phobic person to use!
Replaced 10 yr old software stuck on a single computer with a single Google Sheet. This also contained full history of container movements and automated reports. It also became a single place for everyone on the team to work on, while removing dependency on the one person who knew how to use the software. Now, there is a single source of truth, without recurring fees for vital data.
Created a system that helps keep a track of marketing meets by a 10+ member marketing team. Helps them find out who they met, when & where the meet happened, and what was discussed. Gives them a clear picture and birds-eye-view of on ground marketing, with real-time updates.
Allows a multi-outlet confectionary brand to easily define and try out new recipes. It is a single source of truth for any menu related information. It also gives security by showing only required recipes on the shop floors vs. giving the entire cookbook. Built in AppSheet.
In-depth technical research to find the best fitting software for a Pilates gym who were looking for a way to manage bookings and scheduling of trainers. Saved time and money on creating custom software.
A growing U.S. accounting firm, needed a simple tool that tells them which states to file tax returns in for their clients. Once the logic was rock solid, they could literally copy-paste it into their ERP system.
We take the time to do it right.
We design for humans, build for scale, and stay until it works.
Our work is built around how people actually operate, not how software expects them to. Systems should quietly support the business, not complicate it.
Everyone always comes back to spreadsheets.
Every business hits a point where software can’t keep up.
They’re often too expensive, too rigid, or too slow to customize for the way your business actually works. That creates delays, errors, and endless back-and-forth, with subscription bills coming in every month.
So, everyone eventually ends up in spreadsheets to handle the work that ERPs, CRMs, or online tools simply can’t do.
We turn your spreadsheets into simple, scalable, and dependable systems.
That means we ensure fewer mistakes, faster updates, less confusion and clean data for clearer decisions
And when you scale and outgrow the tool, your system already has the structure & logic to plug into an ERP or custom app; no need to start from scratch. That’s the standard we design for — structures that can scale beyond the tool they start in.
We understand your business and how you operate first, then design accordingly. We’ve built systems for teams of every size, so whatever your process, we can make it run smoother, faster, and with far less effort.
Convert sheets to systems (includes automation & dashboards, as required)
Translate business requirements to tech specs
In-depth technical research to find best-fitting software for you
Excel Training, based on real-world knowledge of building systems
Discover your exact requirements
Recommend the best way forward — creating the tool, or searching for one
Do what it takes to solve for your goals (No, really. We once spent six months on a 2 week project to complete it successfully)
Based on the value it holds for your business. Get in touch to get a quote.
Starting from ₹1 Lakh

To constantly inculcate systems thinking for business owners, here's a short newsletter by the founder:
We're building an ecosystem for skill development
If you want to build real skills, the best way is to work on real projects; because the feedback is very real too.
You don't know how much potential is inside you, till you explore it. So, if you want to give it your all, ask us for work. We have a process to ensure that practice will make you perfect. CraftyCrow is a space where your fullest potential can be explored. We treat work as a by-product of your growth.
If you are a business owner, or highly skilled at what you do, let us know if you want to mentor someone; even if we don't have a project yet.
Growth is our only constant.

The answer to evergreen problems
We focus on solving problems that are still very painful to do, in spite of all the advancements in tech. Currently focusing on systems, as it is a fundamental bottleneck we all need a simple solution for.
Forms
Most form creator systems are limited. Crafty Forms are a powerful and flexible way to get your data in a clean, structured format.
StepByStep
Giving work and keeping track of it is one of the most fundamental activities in any business. StepByStep allows you to do this very easily, while automatically creating systems for you.
Coming Soon!
Move or Copy data between one or many Google Sheets™ with scheduling, filtering, and archiving abilities. IMPORTRANGE on steroids.
Before this tool, it would take a week to create documentation for all their systems manually. This tool creates documentation automatically (using AI), with screenshots and a place to put specific notes. Gives print ready PDFs as output too.
Automated backups for a mid sized home decor company after a malicious incident wiped out all their scripts, stalling their systems. We helped them recover within an hour and made this tool for future backups.


Simplifying Systems for business owners
Artist Credits for animations:
1. Systems Newsletter - Javier Marimon / Off T. Studio
2. Footer background - Theodoor @TyloBrembele
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